Friday, November 9, 2012
Aston Martin
Corporate website Aston Martin named first among all Internet resources automakers.
For 99-year history is, perhaps, one of the most extraordinary wins despite the development of modern technology, the brand is very kind to its historical heritage, the company says. Therefore it is not surprising that the award ceremony «Best Manufacturer Website» was held in the National Automobile Museum Gaydona.
Aston Martin in the virtual world has hundreds of pages of information about their sports cars, reflecting the high points of the nearly century-old history of the legendary British brand. This is a digital interpretation of luxury and style, embodied in cars Aston Martin, the company says. Corporate site - the first point of dating customers and enthusiasts of the brand with the world of Aston Martin and the launch of the new design has doubled the number of pages viewed, and the total traffic to the site from the beginning of the year increased by 20%.
Peak attendance growth was recorded on June 20-22, when he published the first information about Super-GT Aston Martin Vanquish. For three days the site was visited more than 200,000 users worldwide.
The founder of the competition «Best Manufacturer Website» James Baggott said: "With a bigger budget and the ability to attract the best representatives of the web-industry many automakers create a very large-scale projects, but this is not enough to win and gain the attention of fans of the brand. The main thing that should reflect the site - is the concept of the brand, and, of course, he has to give customers the most accurate information about the subject of their interest. "
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Aston Martin
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