The total brand value of $ 7.5 billion, in line with the findings of 2012 Best 100 Global Brands brand consultancy Interbrand. Hyundai brand eight years included in the rating Interbrand. With 84 seats, which the company took in 2005, Hyundai Motor now risen to 53 position (out of 100), which is a historical record for the company.
Hyundai brand value growth of 24.4% is much higher than the average for the industry rate of 11.2%. But Hyundai excelled not only in the automotive sector - the brand is one of the fastest growing in the world in all categories, as Apple, Google and Amazon.com. By the way, Hyundai car sales in Europe and France, in particular, have grown by almost 27%, whereas the classical European brand with a few exceptions were in the red.
The basis of the Interbrand ranking of the financial statements of companies and their marketing strategies. In addition, the study reflects the potential profitability of each brand.
Among automotive brands, according to Interbrand, the leading brand in Toyota ($ 30,3 billion, the overall 10 th place), in second place - Mercedes ($ 30,1 billion and 11th place), followed by BMW ($ 29,1 billion and 12th), Honda ($ 17,3 billion and 21 seats), Volkswagen ($ 9,3 billion and 39th place), Ford ($ 8,0 billion and 45 overall in all grades).
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