Wednesday, October 17, 2012

Volkswagen plans to compete with Renault

In this case we are not talking about a particular model, and the level of competition in the segment of affordable cars. For Volkswagen, the company intends to create a new budget brand.

While the final decision on this issue, but the Volkswagen Group will most likely give the project the "green light", because it can open up new opportunities in the conquest of the buyer in the emerging markets.

What can I say, Volkswagen has long ceased to be a "national brand." Now even those machines that it is positioned as a budget (take, for instance, Russia Volkswagen Polo Sedan), with loosely be called such.

According to the publication Car, with the advent of the new brand is about to change. Price tags for budget car group will have to be established at the lowest mark in 6000 euros and a maximum of 8 000. And for a price offer customers a range of vehicles - a sedan, wagon and compact van.

Rather, they are based will be based on all the same Polo. The low cost of the machines provide simplified design and a rather meager equipment. The database than mandatory driver's airbag and antilock expect other "wealth" is not necessary.

In general, it is too early to talk about a possible equipment. Let's wait for the beginning of 2014. This is the time VW has to decide - to create a new brand or not to create.

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