Named the most popular car color in the world.
Most motorists prefer white or silver in color, according to Automotive News, citing data from the annual survey of one of the largest manufacturers of automotive paints PPG Industries.
In Europe, the white car bought at 23%, black - 21% and gray - 17%. In the Asia-Pacific region, the first position white divides the popularity of silver (23%). In North America, 21% of consumers prefer white car. White is the most popular car color in the world for the second year.
Color - one of the most important factors when choosing a car, the director of strategic marketing for the company Mike Millar. It is the color of the buyers' interests first when buying a car, he says.
According to a study PPG, for 77% of the buyers of the car body color influenced the decision to purchase. Moreover, 45% of consumers said they would like to have a greater choice of colors.
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